LEGO Serious Play

Location

Indoor space with one table per six people, projector and screen required

Duration

2 hours

Group Size

2-100

5.0229 Google reviews

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5.0
229 Google reviews
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About LEGO Serious Play

Get to the heart of the matter using the power and magic of LEGO®!

LEGO® Serious Play® is an unorthodox approach to business meetings where your team tells stories and shares ideas by building 3-dimensional LEGO models, hence the term ‘serious play’!

Forget Post-It notes, PowerPoint presentations and flip charts; with LEGO Serious Play you can have everybody engaged and collaborating to solve problems and improve decision-making.

Designed and utilised by the LEGO Group for their own corporate strategy, LSP is used worldwide by certified facilitators in helping a wide range of companies with a variety of topics. From strategy to culture to product design and innovation; the LSP method cultivates a deeper and richer transfer of ideas.

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Key Facts

  • ENGAGEMENT: a refreshing alternative to PowerPoint slides and brainstorming, LEGO® Serious Play® creates a playful environment where all of your delegates will have a chance to express their ideas openly so that the group can harness their collective expertise.

  • REAL BUSINESS OUTCOMES: far from being one of our usual fun team building events, this is a serious business solution. The LEGO® is just the medium we use to explore the topic on your agenda and drive to actionable outcomes.

  • CREATIVE: When using the LEGO® Serious Play® method, creativity abounds as you co-create physical representations of ideas and express them with storytelling and metaphor. These are powerful skills that we all possess but have forgotten how to use. LEGO® Serious Play® makes it easy to express the knowledge locked inside without having to be a LEGO Master.

  • DIVERSE: Whether your team is restructuring, innovating, designing new products or services, planning for the future or creating your culture, LEGO® Serious Play® can help your team find the right answers.

PTE Lego Serious Play (LSP) Team Retreat 2026

Key Benefits

  • Lateral Thinking

  • Problem Solving

  • Building Trust

  • Time Management

  • Uniting Teams

  • Communication

  • Leadership

  • Teamwork

  • Planning & Strategy

  • Working As One Team

Lego® Serious Play® Lego

Inclusions

  • 2 hours
  • Expertise of an accredited LEGO® Serious Play® facilitator hosting the session
  • Customised LEGO® Serious Play® session design
  • All materials, including more LEGO® than you’ve ever seen!
Good to know

Frequently Asked Questions

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How is playing with a kid’s toy going to help us in business?+

LEGO® is just the medium we use to give our ideas and knowledge a physical representation. The steps and processes we go through after building with the bricks will help uncover the gold.

My team is not very creative. I don’t think they will be good at making LEGO models.+

This is not a design competition. And aside from that, we go through a very structured warm up and skill building process so everyone has the expertise to use the bricks and settle into the method.

Is this a gimmick?+

Far from it. The Lego® Serious Play® method was developed by the owner and top executives of the LEGO Group and they use this same method in their corporate setting. LEGO® Serious Play® has been studied and supported by scientific research in Constructivism, Flow Theory, Hand-Mind Connection and Play at Work. The method is being used by global companies and is a tool for thousands of certified coaches, therapists, and business executives.

What is the outcome of a session?+

“Change the process, change the outcome”. If you have ever finished a business meeting and come away without clarity, without all participants having expressed their ideas freely, without getting full engagement, or without doing so in a positive, enthusiastic, or efficient way, LEGO® Serious Play® will provide a refreshing alternative.

Is LSP endorsed by LEGO?+

LEGO, SERIOUS PLAY, IMAGINOPEDIA, the Minifigure and the Brick and Knob configurations are trademarks of the LEGO Group, which does not sponsor, authorise or endorse this website.

Lego® Serious Play® ModelPTE Lego Serious Play (LSP) Allianz 2026Lego® Serious Play® model discussion team

Hear From Some Of Our Clients 💜

“Thank you for another fabulous team-building event. I was unexpectedly delighted with the level of connection and richness of the conversations that arose from the Lego Serious Play activity. Thank you for creating this special moment for our team!”
Dietitian Connection
“We have used Pinnacle for a number of our Corporate Retreats and continue to work with them because they reliably provide fun team building activities that the whole team can and do enjoy. We get very positive feedback from our Team in relation to these activities. This is the first time that we used them for a more serious Team Building activity with the Lego Serious Play and it was well beyond our expectations. The Team were engaged and we had some productive conversation in relation to outcomes. Brendan listened to what we wanted to build and fit both sessions in to our existing Agenda really well. Pinnacle always work within our timelines which are sometimes quite tight and also ensure that they are working with our venue provider as well. We absolutely recommend Pinnacle and don’t hesitate to credit them in our social media posts.”
Baybridge
“Pinnacle were outstanding. I honestly can’t fault them. Their programs are well run but relaxed, they are incredibly well prepared, and they really listen to the goals you have for your Team. As someone who always has to be “on”
in bringing our team together, it was nice to entrust Pinnacle to bring out the best and challenge us and just be one of the crew. Highly recommended!“. Paperform
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Contact us

Get in touch today and let's energise and motivate your team with your next event.

  • Same-day quote
  • Free, fully customised proposal
  • No obligation
Prefer to talk?1300 625 034

Get a same-day quote

Tell us about your event. We'll send your quote the same day.

5.0
229 Google reviews
🔒 No obligation · Free, fully customised proposal
Easy from here

How It Works

Three simple steps from first enquiry to a team event everyone remembers.

  1. 1

    Tell us your date

    Share your date, group size and what you want out of the day. That's all we need to get started.

  2. 2

    We build your proposal

    We design a fully customised program to suit your goals and send a clear quote, with no obligation.

  3. 3

    We run it, you relax

    Our expert facilitators handle setup, safety and delivery end to end. You just show up and enjoy.

Ready to energise your team?

Looking for a team building event? Contact us today!